In 1907, Sir Winston Churchill, who was to later become the Prime Minister of Great Britain, famously described Africa as the Pearl of Africa, He was Captivated by the rolling Hills, Natural Forests, Mountains, Abundant Wildlife Fresh water Rivers and lakes that Uganda bared. These Gifts of Nature attracted American President Theodore Roosevelt too on a Hunting Expedition in 1909.

In 2017 The direct contribution of Travel & Tourism to GDP was Four and a Half Trillion Uganda Shillings, in the 2018-2019 Financial Year it is expected to Rise by 17% and then by an average of 7% each year up to 2027. Tourism in Uganda is focused on Uganda’s landscape and wildlife. It is a major driver of employment, investment and foreign exchange.

Game viewing is the most popular tourist activity in Uganda. Wild animals like lions, buffaloes, giraffes, antelopes, elephants are common in Uganda’s ten national parks. Uganda is one of only ten countries where it is possible to visit endangered gorillas. Uganda is blessed by thousands of Bird Species, some of whom are extremely rare such as the Shoebill Stork that is found in the lush swamps of Central Uganda.

Uganda has quite a number of rare animals such as the Thompson’s Gazelle and the Rothschild’s giraffe found in Kidepo Valley National Park. The Queen Elizabeth National Park is home to the tree climbing lions. Lions do not normally climb trees, except when chased by another lion group or wild buffalo. However the tree climbing Lions found in Queen Elizabeth National Park intentionally climb trees and rest on them in the afternoon, when the sun is high. This is a truly unique phenomenon.

Tourism is a sector full of Business Opportunities as there is a myriad of services and goods that appeal to Tourists and can be harnessed for their Business potential through professional branding and marketing which appeals to the tourist and attracts even more visitors. Over the past years, several international bodies and media houses such as CNN, TripAdvisor and National Geographic have singled out Uganda as one of the best Tourist Destinations in Uganda. The Wildlife, Beautiful Landscapes, Perfect Weather, abundant fresh food and Hospitable culture have made Uganda a spot that only needs the right Business approach to make it one of the top Tourist destinations on the globe.